The more sites that link to you, the more traffic you can expect to receive to your site. People find nearly as many sites by following links from one site to another as they do by using the search engines. Some well-placed links to your site can be great long-term traffic generators.

More and more major search engines will rank your pages higher (High Page Rank) when you have many links to your site (i.e., your link popularity). Higher search rankings, of course, translate into greater traffic.

The more links to your site, the more ways search engine spiders have for finding you each week. Therefore, you tend to stay indexed longer and are less frequently dropped from the index. Link popularity will increase your search engine position. High link popularity will influence Google to spider your site on a regular basis keeping your web site listings a bit more current on Google.